Our Founders

A few years back, Blake and Pat were on a surf trip, watching the ocean and waiting for the waves to pick up, when a question surfaced: How could they make the world better? The answer, they decided, was to start small—by helping one person bring their best self to the world.
One by one, people living to their full potential would connect and enhance the lives of everyone around them.
Over the next two years, Pat and Blake brought along leading neuroscientists, psychiatrists, physical therapists, life coaches, and wellness experts on their quest. And together they created Madefor, a simple ten-month program that harnesses the proven power of neuroscience to elevate your mental and physical baselines while cultivating a mindset that allows you to achieve everything you are truly made for.
A better world begins with the best you.